http://www.lorem-ipsum.se Marcus Wallander - Portfolio Mon, 31 Jan 2011 21:05:42 +0000 http://www.lorem-ipsum.se en http://www.lorem-ipsum.se/LazyLetters http://www.lorem-ipsum.se/following/lorem-ipsum.se/LazyLetters Mon, 31 Jan 2011 21:05:42 +0000 Marcus Wallander - Portfolio 1001612 Client: Made up Workshop: Hosted by Goodby Silverstein @ Hyper Island Mission: Create a concept that uses the senses while generating revenue Concept: LazyLetters Idea: A smart phone application that lets you send real, handwritten letters to family and friends without the hassle you normally have to go through My role: Idea generation and concept development Team: Katrine Jo Madsen, Vanessa Jonasson, Pier Madonia & Marcus Wallander http://www.lorem-ipsum.se/Whiskas-Green http://www.lorem-ipsum.se/following/lorem-ipsum.se/Whiskas-Green Thu, 13 Jan 2011 11:39:30 +0000 Marcus Wallander - Portfolio 925620 Client: Whiskas Workshop: Hosted by Goodby Silverstein @ Hyper Island Mission: Create something that improves the environment Concept: Whiskas Green Idea: Cat food with added flower seeds My role: Idea generation, concept development, story board and animation Team: Katrine Jo Madsen, Vanessa Jonasson, Pier Madonia & Marcus Wallander. http://www.lorem-ipsum.se/WeSC http://www.lorem-ipsum.se/following/lorem-ipsum.se/WeSC Tue, 11 Jan 2011 14:21:33 +0000 Marcus Wallander - Portfolio 925197 Client: WeSC - clothing street wear brand Module: Advanced Interface Design @ Hyper Island, led by Daniel Ilic, North Kingdom Mission: Connect WeSC to music and/or art and create an impression so great the receiver wants to be the first one sharing the experience. Research: Our research showed that people did not know who the activists were and what they did. And, in fact, the activists are the ones that differentiates WeSC from other street clothing brands. The activists are cool, sponsored people within their profession (eg. Jason Lee, Ingmar Backman etc.). The business concept of WeSC is "Good people doing great things together". But we felt that the costumer did not feel part of the "good people". So to narrow down the gap between WeSC and the costumers, we let the costumers get to know the activists - in an interactive way. Approach: Let people get to know the WeSC activists. But don't force it on to them. Make it easy to engage, and don't demand extra effort from the user in order to work. Concept: Worldwide Conspiracy Idea: An interactive shopping window where people walking by got to control the video. What's being seen on the screen is created by users online, all over the world. The creators get their 10 minutes of fame by displaying their name and their personalized pattern. My role: Idea generation, planning, concept development, tech research, direction and video editing Team: Beatriz Areilza, Gustaf Engström, Juliana Oliveira Silva, Lucas Lima & Marcus Wallander. Coach: Thomas Larsson @ B-reel Thank you: Studio Pumpstation, Ljud & Bildmedia <img src="http://payload.cargocollective.com/1/1/33017/925197/new_tech_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/new_tech_o.jpg" data-mid="4438407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_2994_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_2994_o.jpg" data-mid="4438050" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_2995_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_2995_o.jpg" data-mid="4438053" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_2996_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_2996_o.jpg" data-mid="4438054" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_2998_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_2998_o.jpg" data-mid="4438057" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_3001_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_3001_o.jpg" data-mid="4438059" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/925197/IMG_3002_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/1/33017/925197/IMG_3002_o.jpg" data-mid="4438060" border="0" align="left"/> http://www.lorem-ipsum.se/MTV-Art-Break http://www.lorem-ipsum.se/following/lorem-ipsum.se/MTV-Art-Break Fri, 21 May 2010 15:03:40 +0000 Marcus Wallander - Portfolio 423801 Client: MTV Brief: Create a 10 second art break Concept: 8 bit old school My role: Idea generation, design and animation. Team: Kenna Magnusson & Marcus Wallander. http://www.lorem-ipsum.se/Match-com-Totally-clips-from-the-heart http://www.lorem-ipsum.se/following/lorem-ipsum.se/Match-com-Totally-clips-from-the-heart Fri, 21 May 2010 15:03:03 +0000 Marcus Wallander - Portfolio 423800 Client: Match.com Insight: People are having a hard time telling others about themselves. Concept: Totally clips from the heart Idea: Gather your favorite Youtube clips and match them with others. A solution for match.com users to avoid writers block. My role: Idea generation, planning, concept development, copywriting and animation. Team: Kenna Magnusson & Marcus Wallander. http://www.lorem-ipsum.se/Pronaxen-Tarmo-Tipsar http://www.lorem-ipsum.se/following/lorem-ipsum.se/Pronaxen-Tarmo-Tipsar Fri, 21 May 2010 15:02:02 +0000 Marcus Wallander - Portfolio 423798 Client: Pronaxen (non pre scripted pain killer that lasts for 12 hours) Brief: Client pitch Media: TVC, print and web. Approach: Take it as far as possible to stand out Concept: Tarmo tipsar Idea: A character that presents weird ideas. My Role: Planning, strategy, idea generation, concept development, copywriting/ storytelling, animation and presentation. Team: Terry Lee Fredin & Marcus Wallander. <img src="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_annons1_2_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_annons1_2_o.gif" data-mid="1883325" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_annons_3_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_annons_3_o.gif" data-mid="1883327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_web_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423798/pronaxen_web_o.gif" data-mid="1883329" border="0" align="left"/> http://www.lorem-ipsum.se/Grona-Lund-Bonanza http://www.lorem-ipsum.se/following/lorem-ipsum.se/Grona-Lund-Bonanza Fri, 21 May 2010 15:02:01 +0000 Marcus Wallander - Portfolio 423793 Client: Gröna Lund Amusement park Mission: Make people want to come back more than just once per season Insight: People tend to replay video games if there's something in it for them Concept: Gröna Lund Bonanza Idea: A smartphone application that lets you collect and compare trophies with your friends. My role: Idea generation, planning, concept development, copywriting and animation. Team: Kenna Magnusson & Marcus Wallander. http://www.lorem-ipsum.se/Nezeril-Blocked-Words http://www.lorem-ipsum.se/following/lorem-ipsum.se/Nezeril-Blocked-Words Fri, 21 May 2010 14:58:54 +0000 Marcus Wallander - Portfolio 423787 <img src="http://payload.cargocollective.com/1/1/33017/423787/nezeril_eng_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423787/nezeril_eng_o.gif" data-mid="1882095" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/423787/nezeril_swe_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423787/nezeril_swe_o.gif" data-mid="1882093" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/423787/nezeril_abribus_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423787/nezeril_abribus_o.gif" data-mid="1882099" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/33017/423787/nezeril_pekbok_905.gif" width="905" height="640" width_o="950" height_o="672" src_o="http://payload.cargocollective.com/1/1/33017/423787/nezeril_pekbok_o.gif" data-mid="1882101" border="0" align="left"/> Client: Nezeril nose spray (through Åkestam.Holst during internship) Brief: Create a print ad for one of your current clients. News paper competition. Insight: It's hard to pronounce certain words if you have a stuffy nose. Concept: Blocked Words My role: Idea generation and concept development. Team: Johan Baettig, Lars Holthe, Fredrik Josefsson, Kenna Magnusson & Marcus Wallander. http://www.lorem-ipsum.se/Blocket-Personal-Shopper http://www.lorem-ipsum.se/following/lorem-ipsum.se/Blocket-Personal-Shopper Fri, 21 May 2010 14:58:51 +0000 Marcus Wallander - Portfolio 423790 Client: Blocket.se (Swedish Craigslist) Insight: How can we let people window shop online? Concept: Blocket Personal Shopper Idea: A campaign that gives you your own online personal shopper. My role: Idea generation, planning, strategy, concept development, copywriting, design and animation. Team: Kenna Magnusson & Marcus Wallander.